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Some Apple Pointers

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Charles Miller

Posts: 1014
Nickname: carlfish
Registered: Feb, 2003

Charles Miller is a Java nerd with a weblog
Some Apple Pointers Posted: Jul 27, 2010 4:07 PM
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I have a theory about Apple. Like all good Apple theories it superficially fits the facts, is an entertaining mental exercise but is probably wrong.

Apple does not believe in mice.

For a company that excels at hardware design, the mice they’ve released since the return of Steve Jobs stick out in their catalogue like sore thumbs.

The hockey puck mouse from the original iMac was clunky and uncomfortable. The Pro Mouse was smooth and comfortable if bare-bones and uninspiring, but every first-time user had to have the “it’s all one button” design explained to them. Every feature of the Mighty Mouse (accidental-squeeze-buttons, gungy trackball, easily confused click-surface) was broken. The Magic Mouse felt like a promising tech demo that escaped the lab too early. And now Apple have released a multi-touch trackpad.

I'm sure I'm not alone in that the first thing I do when I buy a new desktop Mac is replace the mouse, although my current choice in pointing device may not be everyone's cup of tea.

My theory is that someone high up in Apple's hardware design pecking order, maybe Jobs, maybe Ive, maybe their whole hardware brains trust, does not believe in the mouse. Sure it works, but it's not the right way to solve the problem of manipulating things on-screen. Its indirect and unintuitive. It tends to sprout more and more buttons. Its just... wrong! There must be a better way! But for the life of them, these visionaries, designers and engineers can't work out what that better way is.

Typically when Apple find themselves in this situation, they sit on the problem until they have a solution. That's why we waited so long for the iPhone and iPad, and why we were so blown away when they were finally released. With pointing devices, Apple don't have the luxury of procrastination.

You can't make a great product if you don't believe in it, but you can't sell a computer without a mouse.

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