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Kimberly-Clark CEO: New products, value-oriented marketing helped during recession

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Angsuman Chakraborty

Posts: 19816
Nickname: angsuman
Registered: Dec, 2003

Angsuman Chakraborty is the CEO and Chief Architect at Taragana
Kimberly-Clark CEO: New products, value-oriented marketing helped during recession Posted: Jan 20, 2010 1:13 PM
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This post originated from an RSS feed registered with Java Buzz by Angsuman Chakraborty.
Original Post: Kimberly-Clark CEO: New products, value-oriented marketing helped during recession
Feed Title: Simple Thoughts - Java and Web Technology Blog
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Kimberly-Clark CEO: people want value, innovation NEW YORK — Kimberly-Clark Corp. CEO Thomas Falk did things most executives ran from during the recession: He plunged money into innovation and marketing, and raised prices. Those were risky strategies for a consumer products company during an economic downturn the likes of which hadn't been seen since the Great Depression. They ... Read more »».

Read: Kimberly-Clark CEO: New products, value-oriented marketing helped during recession

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