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Yahoo counting on $100 million marketing campaign to get it `back to where we ought to be'

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Angsuman Chakraborty

Posts: 19816
Nickname: angsuman
Registered: Dec, 2003

Angsuman Chakraborty is the CEO and Chief Architect at Taragana
Yahoo counting on $100 million marketing campaign to get it `back to where we ought to be' Posted: Oct 21, 2009 3:10 AM
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This post originated from an RSS feed registered with Java Buzz by Angsuman Chakraborty.
Original Post: Yahoo counting on $100 million marketing campaign to get it `back to where we ought to be'
Feed Title: Simple Thoughts - Java and Web Technology Blog
Feed URL: http://tech.gaeatimes.com/index.php/feed/
Feed Description: News and views as a Software Architect and Entrepreneur on Java and Web Software.
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On the Call: Yahoo CFO Tim Morse Mired in slump that has disillusioned its employees and stockholders, Yahoo Inc. last month launched a $100 million marketing campaign to promote its Internet services as an indispensable part of people's lives. Yahoo told investors Tuesday that it had already spent about $18 million on the ad blitz, which will [...]

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