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Advertising blitz: Yahoo to spend more than $100 million in latest attempt to rejuvenate brand

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Angsuman Chakraborty

Posts: 19816
Nickname: angsuman
Registered: Dec, 2003

Angsuman Chakraborty is the CEO and Chief Architect at Taragana
Advertising blitz: Yahoo to spend more than $100 million in latest attempt to rejuvenate brand Posted: Sep 22, 2009 6:26 PM
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This post originated from an RSS feed registered with Java Buzz by Angsuman Chakraborty.
Original Post: Advertising blitz: Yahoo to spend more than $100 million in latest attempt to rejuvenate brand
Feed Title: Simple Thoughts - Java and Web Technology Blog
Feed URL: http://tech.gaeatimes.com/index.php/feed/
Feed Description: News and views as a Software Architect and Entrepreneur on Java and Web Software.
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Yahoo to spend $100M in bid for more brand buzz SAN FRANCISCO — Yahoo Inc. believes a lot of its good work has been overlooked by investors and the media so it's spending more than $100 million to get the word out to consumers directly. The money is going toward the Internet company's most expensive marketing campaign [...]

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