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by Fred Grott.
Original Post: BearStearns Effect-StartUp engineering
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You may be confused of how the credit crunch affects start ups, so here is a guide:
1. IPO and stock values are now lower and thus that first round of investment money has to last longer.
2. Prototypes as representing value of a start up have to be more polished.
3. Other intangibles that count as value such as a new technological implementation, the direct connection of staff value at increasing the user base, and etc now becomes a partner of a business model.
4. Guerrilla PR comes to the fore front as one of tools required to get investors. Not just he prototype itself and the pr around it but the whole effort.
5. Resource optimization demands staff use web 2.0 within the work flow to stretch that IT dollar. Those start ups that do not will not survive. That is not just server infrastructure as it also includes developer resources.
6. Diversity, needed now more than ever in getting new innovations to the marketplace. Not just in race and gender but other ranges such as social economic demographics and etc.
Such an important set of tech topics was not covered by talking heads such as Julia Allison, Megan Asha, and etc. I do not think they get the whole start up process or how the shift form reliance on private equity as opposed to public equity affects a set of start up processes. an dot be fair and honest some that now the start up process are not covering it either, for example PG(YCombinator).
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