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... picture a room in Santa Clara, a few weeks before JavaOne ...

• Jonathan: "JavaOne is coming up. What do we have to announce?"
• Rich: "Well, the open source piece is almost complete."
• J: "Ok, but that is a bit of an anti-climax.. 'hey... we kinda did it'. What else?"
• R: "Well, we should probably come out with something that puts forth our platform as a real competitor to Silverlight, Apollo, and the open Web"
• J: "What do we have?"
• R: "Hmm. This one guy has an interesting pet project"
• J: "jMaki? Yeah, we can brand that as the Sun Ajax Framework. I mean, we ship the JDK with Rhino now, so JavaScript is finally... kinda JavaScript"
• R: "I was actually thinking of another toy.... F3"
• J: "Ah yeah, that is interesting tech. I like how <> is used instead of != which is so predictable and boring"
• R: "We can combine it with SavaJe and make it seem like we have a single brand vision"
• J: "Can we come up with a brand that fluffy and confusing?"
• R: "Our lawyers thought JavaFX Script would be really confused with JavaScript"
• J: "Ok, what can we demo?"
• R: "How about porting a Flash example in 3 days, showing that you can do mouseovers?"
• J: "Compelling. And noone will notice how slow the full J2SE is on the phones right?"
• R: "I will make sure I stay on script and don't make the poor girl in charge of the demo sweat"
• J: "Great! We shouldn't think about how JRuby and others can fit in with this should we?"
• R: "Nah. It is better to send the message that although we have hired core JRuby members, and ship Rhino, we want to push a brand new language on people."
• J: "You have done a great job for the last year"
• R: "You two. And so has the UN"