A new online survey by Insight Express, a marketing research firm, says the percentage of those who say they have paid at least one bill online has soared to 57 percent from 17 percent three years ago.
. . .
Beth Robertson, senior analyst with the TowerGroup, a Needham, Mass., research firm, said 24 percent of American households -- more than 26 million -- are using online bill payment in all its various forms.
That's up from 2 percent five years ago. Consumers will pay 1.2 billion bills online this year, up from 283 million in 1997, Robertson said.
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And online bill payers tend to be good long-term customers, holding more accounts and keeping higher-than-average balances, she said.
They also have proved to be good targets for banks when they set out on loan marketing campaigns.
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