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As soon as MTV came online we knew that musicians had to think about another part of their art: the music video.

This was great news for good looking performers, and video directors with crazy ideas.

As with any medium, the majority of videos were quite boring. It took time to learn that a video didn't have to just be a recording of the band singing the song!

Peter Gabriel did great things such as Sledgehammer.

In 2006 music videos are just another thing you produce with your songs. How important are they though?

With the advent of myspace, youtube, google video, and others, I think that they can make your band.

A great example is OK GO and their highly creative treadmill video:

I would be willing to bet that they have a LOT more fans due to this video, and the pure coverage that it has gotten both online and in traditional media.

If I was to create a new band, with the huge competition out there, I would be looking for a killer creative music video and seed it all over the shop. If I was good looking and had no talent though, I would signup with American Idol :/