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by Fred Grott.
Original Post: Indy Domain Name Speculator Start-UP and Type-INS
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I better explain type-ins. ISPs sell words called type-ins to companies that want that special advertising word to redirect to their site. If you are on EarthLink you can type coke and it will redirect to the Coca-Cola's website. The Business Web 2.0 claim that Domain Name Speculators pay this type of advertising is a bit of a direct lie as Google and Yahoo cannot get or give stats on it because it never flows through their systems but the ISPs unlike the Business Web 2.0 claim in their Nov/Dec 2005 article.
And remember folks some ISPs have decommission their type-in words services because it is not profitable in a climate where you have multiple internet-advertising choices beyond just 20 choices. But this is the typical myth that unskilled and inexperienced believe in when there is ample tools to verify that this is a false assumption.
Just like the Indy Domain Name Speculator Start-Up no domain name speculator uses type-ins advertising due to high costs of that type of marketing. They resort to underground activities such as click fraud to fund their operations as with more than 5 years of internet ads the click through rate constantly decreases every year. Remember, tivo's selling point was eliminating having to view the tv ads the same apathy towards ads occurs on internet as well.
Of course, if the CEO of the Indy Start-Up Domain Name Speculator spent the past ten years of verifying assumptions instead of con-games and lying he might now be set up with a different business model, ten sites instead of 11,000, and some profitable web applications that he learned how to develop/build.
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