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by Kathy, Bert, Beth and Eric.
Original Post: Why they don't upgrade (and what to do about it)
Feed Title: Creating Passionate Users
Feed URL: http://headrush.typepad.com/creating_passionate_users/atom.xml
Feed Description: The Creating Passionate Users bloggers are all authors of bestseller Head First books. They're all passionate about the brain and metacognition, most especially--how the brain works and how to exploit it for better learning and memory.
Why is it that--after we bust our ass to produce a shiny new version of our product--users are so slow to upgrade? WE know it's better. WE know it'll help them kick ass in new ways. WE know that if...
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