This post originated from an RSS feed registered with Java Buzz
by Kathy, Bert, Beth and Eric.
Original Post: Geek marketing should be like a good lover
Feed Title: Creating Passionate Users
Feed URL: http://headrush.typepad.com/creating_passionate_users/atom.xml
Feed Description: The Creating Passionate Users bloggers are all authors of bestseller Head First books. They're all passionate about the brain and metacognition, most especially--how the brain works and how to exploit it for better learning and memory.
To the typical geek, marketing your wares ranks only slightly higher than selling your soul. It's unethical, compromising, inauthentic. Not Real. One advantage this view offers is an easy way out--we can always claim moral superiority if nobody buys/reads/uses our...
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