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by Angsuman Chakraborty.
Original Post: Google Making Reasonable Effort To Control Click-Fraud: Report
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As part of the settlement in the click-fraud case - Laneâs Gifts v. Google, Google had agreed to have an independent expert examine click-fraud detection methods, policies, practices, and procedures and make a determination of whether or not Google have implemented reasonable measures to protect their advertisers.
The 47-page report, by Dr. Alexander Tuzhilin, Professor [...]
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