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by Kathy, Bert, Beth and Eric.
Original Post: Can marketing be honest AND motivating?
Feed Title: Creating Passionate Users
Feed URL: http://headrush.typepad.com/creating_passionate_users/atom.xml
Feed Description: The Creating Passionate Users bloggers are all authors of bestseller Head First books. They're all passionate about the brain and metacognition, most especially--how the brain works and how to exploit it for better learning and memory.
Most of us who aren't Marketers have a dim view of Marketing. Yet here we are, non-Marketers, thinking about marketing. We have something we believe in that we want to promote. But we don't want to be dishonest or...
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