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It looks like Campfire has soft launched:

Some have asked who will buy this with GMail Talk, Meebo and the other slew of web based chats out there.

Their movie shows that they thought that too:

I think the key is integration. As a user of their other products (Basecamp etc), I would love Campfire to integrate, and have a holistic experience.

Congrats on the launch to the 37S folk. Nice and clean as always. You can tell it is a 37Signals application :)