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JBoss just announced that they are podcasting.

This makes total sense to me, and has done ever since other vendors such as Microsoft started doing it.

If you are a vendor you want to get info out there into developers hands.

Screencasts and podcasts are the new kids on the block, so if you get there first, you will get a lot of viewership. This is because there isn't a lot of decent content right now, so get in while you have a chance to be ahead of the game!

Obviously, focus on highly technical content and NO MARKETING and you will be rewarded.