This post originated from an RSS feed registered with Java Buzz
by Kathy, Bert, Beth and Eric.
Original Post: How to spend your marketing and ad budget
Feed Title: Creating Passionate Users
Feed URL: http://headrush.typepad.com/creating_passionate_users/atom.xml
Feed Description: The Creating Passionate Users bloggers are all authors of bestseller Head First books. They're all passionate about the brain and metacognition, most especially--how the brain works and how to exploit it for better learning and memory.
I've worked for companies that spent their entire ad and marketing budget on making their existing users deliriously happy. Let's say your marketing and/or ad budget doesn't have the same legs it used to, or that you've just decided to...
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