This post originated from an RSS feed registered with Java Buzz
by Kathy, Bert, Beth and Eric.
Original Post: They Want To Believe...
Feed Title: Creating Passionate Users
Feed URL: http://headrush.typepad.com/creating_passionate_users/atom.xml
Feed Description: The Creating Passionate Users bloggers are all authors of bestseller Head First books. They're all passionate about the brain and metacognition, most especially--how the brain works and how to exploit it for better learning and memory.
In the beginning, it was about features. Products were new, barriers to entry were high, and there just wasn't that much competition. By the eighties, it had become all about benefits, and any salesperson (or advertiser/marketer/brand manager) worth his...
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