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Why Java on the Desktop Just Doesn't Matter.
...There was a period of time when the promise was that Java would take over the desktop. Every company was focused on either "standardizing" on Java as their language of choice for desktop development/deployment or was fighting like hell to try and dilute the "write once, run anywhere" promise of Java to maintain their proprietary stranglehold on a particular piece of the market. All the while, Sun milked the hell out of it, spending massive marketing dollars perpetuating the promise.